Throughout most of Avon’s long history, the company has relied on door-to-door sales of its award-winning products. However, many businesses are moving their operations online, and Avon is no different.

Knowing how to build a successful online business is crucial if you want to become an online Avon representative. Follow along as we explore different ways to move your Avon business online and answer the most commonly asked question: “How does selling Avon online work?”

How to Sell Avon Online

Breaking away from tradition is never easy, especially if you’re not particularly tech-savvy. If that’s the case, you might find the idea of selling for Avon online overwhelming. Luckily, this doesn’t have to be the case. We’ll show you how to sell Avon online as efficiently, if not more, as when you sold innovative Avon products face-to-face.

Sell Avon Online on Social Media

Nowadays, social media has become a major driving force for sales. Therefore, you should heavily rely on your social media channels when transforming your physical Avon business into the Avon social selling model.

As you do, you’ll quickly realise that the Avon social selling model has multiple advantages over the more traditional approach.

First, selling for Avon allows you to reach a much wider audience. This way, you’re not limited to people you see every day. You can use social media to contact your family from different parts of the country, friends from uni, or old neighbours.

Furthermore, you don’t have to mail them a brochure for every campaign, which would be costly and time-consuming. Instead, you can send a link to your online store with all their favourite Avon products. This method makes the shopping experience hassle-free for both parties involved.

The best thing about your Avon e-store is that it’s free to use. By eliminating the need for physical brochures, selling for Avon online becomes more accessible and affordable than the traditional door-to-door model.

How to Set Up Avon E-Store

The e-store is the cornerstone of Avon social selling. Therefore, setting up your online store is the first step to successfully selling for Avon online.

To work with Avon online, you can apply here and have the UK’s leading representative team guide you through the process. And that’s all there is to it! Your online shop is ready to go. Every time you send a link to an Avon contact, your name will be written in the top-right corner.

Now that you’ve set up your online store, let’s see how you can use popular social media networks to drive traffic to it.

How to Sell Avon Products on Facebook

When selling for Avon on Facebook, the two most common methods include using a Facebook page or a Facebook group.

A Facebook page can serve as an excellent storefront, allowing you to add products and direct prospective customers to your online store.

In contrast, a Facebook group doesn’t offer this feature. Still, it gives you the unique ability to create a loyal community. This way, you can speak to the potential buyers directly and enable them to share experiences and stories and communicate with each other.

Therefore, both methods can be used to work with Avon on Facebook successfully. The choice between them depends on your goals.

Regardless of the method you use, it’s essential to post fun and engaging content on Facebook. This way, people will be more likely to keep up with the page or the group and recommend it to their friends. Each new Avon contact is a potential customer and leads to a successful expansion of your client base.

So, when selling Avon on Facebook, make sure to:

• Post consistently to keep the engagement up
• Showcase your life to build a personal connection with your followers and Facebook friends
• Tell stories and share your experience with Avon products
• Share testimonials from satisfied customers
• Create friendships and grow your network in the process

To help you always share the highest quality content, the company launched the Avon Social Media Hub tool. Using this industry-leading tool, you can schedule content and share it in a few clicks.

How to Sell Avon Products on TikTok

TikTok has recently taken the world by storm and has become instrumental in driving sales. The best aspect of the app is that it gives you access to a younger demographic that predominately isn’t on Facebook.

However, creating content on TikTok is a bit different than any other channel where the Avon social media hub can come in handy.

When creating TikTok content, try to:

• Keep your videos short and engaging
• Stay on the trends
• Use viral sounds and filters
• Use trending hashtags
• Be authentic and laid-back
• Let your followers have a glimpse into your everyday life
• Show how you use your favourite products
• Post consistently
• Avoid posting recruiting messages, product flyers, and e-store links on the screen

Instead, you can link your Avon e-store in the bio, making it easy for new customers to navigate to it. Moreover, you can connect your Instagram and YouTube accounts via icons in the profile section for followers eager to know more about Avon.

Is Selling Avon Worth It?

If you’re accustomed to the old ways, this new sales method might make you wonder: “Is selling Avon worth it?” If that’s the case, you’ll be happy to know that you can make substantial money selling products online.

Online sales have proven surprisingly resilient, allowing you to move your business online entirely.

But, even if you become an online Avon representative exclusively, you should keep every Avon contact from the days of selling the products face-to-face. Chances are that most people have also moved to online shopping for its convenience, so they’ll undoubtedly welcome the idea of Avon social selling.

Let’s Get Down to (Online) Business

Now that you have an answer to the “How does selling Avon online work?” question, it’s time to get down to business. Set up your Avon e-store, spice up your social media channels, and make the most of this practical sales method.