Avon anew radiance maximising serum is formulated with a blend of vitamins and antioxidants to help protect skin from environmental damage. Avon Anew Radiance Maximising Serum is highly rated by customers, with many praising its ability to reduce the appearance of wrinkles, improve skin radiance, and provide long-lasting hydration. Customers also report that it is lightweight and absorbs quickly and that the twice daily application is convenient.